Jacksonville, FL  •  CEO Peer Advisory  •  Vistage Florida

Behind every great CEO: the right room
& the right Chair

I lead peer groups for CEOs and senior executives in Jacksonville — so you can think through your hardest decisions with people who’ve been where you are — committed to one thing: your success.

Let’s have a conversation

The Vistage Model

The Room

Most CEOs are surrounded by smart people — and still making their biggest decisions alone. Not every problem belongs with your team. Not every conversation belongs with your board. And the people closest to you personally don’t have the context to give you useful input.

A CEO peer group is a small, curated group of non-competing executives who meet regularly to work through the real issues in their businesses — together. Expert speakers. Structured learning. And at the center: a working session where you bring a real problem, get honest input from people who have been in equivalent seats, and leave with clearer thinking than you walked in with.

The value is in the quality of the room. Everyone at the table has skin in the game. Everyone is both resource and recipient. The confidentiality is absolute. Most members will tell you it became one of the most important rooms in their life — not just their career.

“You come in thinking you’ve got a problem figured out, and the moment you start explaining it, you realize you don’t have it as clear as you thought. Someone hands you a perspective you hadn’t considered. That happens every time.”
Matt Liotta — CEO, Volato Group

Lived Leadership

  • Vistage Chair CEO Group & Key Group
    Jacksonville, FL
  • 40+ Years Senior Executive, Retired
  • John Maxwell Certified Coach / Teacher
    Speaker / Trainer
  • Vistage Chair Excellence Awards Two awards earned in first
    two years as Chair

The Chair

Forty years in the decisions. Two Vistage excellence awards in his first two years as Chair. Both reflect something simpler: the CEOs in his groups make better decisions — and often find what they didn’t know they were looking for. A room where they belong.

“I’ve watched CEOs in this room make decisions that changed the trajectory of their companies — decisions they couldn’t have made alone. That’s why I do this work.”

Leaders Wanted

Not every CEO
belongs in this room.

The right CEO for this room is already good at their business. They’re here because they can see the ceiling on going it alone — and they’re not willing to accept it.

01
The top can be isolating. You’re looking for a room that creates the space to see clearly — and act on what you find.
02
Hard decisions get easier with the right people around you. You don’t have to carry them alone.
03
Expert speakers. Honest peers. And a room where the conversation isn’t filtered — where you hear the truth before you learn it the expensive way.
04
The most valuable asset in your business is you. The smartest use of that asset is learning from people who’ve already paid for the lesson.
Not the right fit
If you’re looking for a vendor, a referral network, or someone to validate what you’ve already decided — this is the wrong room.

The Room Speaks

In their own words

“
Two years ago I was embedded in every detail of SVR Group — the kind of CEO who knew too much about things that weren’t my job. Today I’m out by three most afternoons coaching gymnastics and watching my son play football, and the companies are running more productively than ever. That shift came from Vistage. If you’re a Jacksonville CEO who thinks you’re too deep in the day-to-day to carve out the time — that’s exactly why you need this room.
Jeffrey Toolegar
CEO, SVR Group of Companies
“
I walked into my first Vistage meeting skeptical. I’d done Rotary, BNI, other groups — none of them delivered real value. I left that first meeting with eight things on my to-do list. Within months my firm was shifting. Two years later: 25 employees then, 85 now. Revenue more than doubled. That belief that I needed to be bigger, more stable, further along — it almost cost me two years of growth.
Josh Woolsey
Attorney & Managing Partner
“
Steve introduced himself after church one Sunday, started asking about my work, and within minutes it was clear this wasn’t a pitch — this was a guy who was genuinely curious and knew his stuff. What I didn’t expect was how invested the whole group would be in each other’s growth. If you’re a Jacksonville CEO who keeps putting this off because you’re not sure it’s worth your time — I was you. It is.
Nick Smith
CEO, Loud Canvas Health

Common Questions

Frequently Asked Questions

What is a Vistage CEO peer group?

A Vistage CEO peer group is a small, curated group of non-competing executives who meet regularly to work through the real issues in their businesses. Meetings combine expert speakers and structured learning with a working session where each member can bring a real problem and get honest input from peers who have been in equivalent seats. Confidentiality is absolute, and everyone at the table is both resource and recipient.

Who is Steve Collar?

Steve Collar is a Vistage Chair in Jacksonville, FL who leads CEO and Key Executive peer advisory groups. He brings 40+ years of senior executive experience and earned two Vistage Chair Excellence Awards in his first two years as Chair. He is also a John Maxwell Certified Coach, Teacher, Speaker, and Trainer.

Who belongs in this group?

The right CEO for this room is already good at their business and can see the ceiling on going it alone. Members are leaders who want clearer thinking on hard decisions, value honest input over validation, and are willing to be both resource and recipient for their peers. It is not the right fit for someone looking for a vendor, a referral network, or someone to validate decisions they have already made.

What happens at a typical meeting?

A typical meeting blends expert speaker sessions and structured learning with a peer working session. Members bring real issues from their businesses to the table, surface assumptions, and get candid input from people who have sat in equivalent seats. The goal is for every member to leave with clearer thinking than they walked in with.

What's the time commitment?

Vistage groups meet on a regular cadence so members can build trust and follow through on decisions over time. The meeting itself is a full working day, complemented by one-on-one sessions with the Chair between meetings. Steve is glad to walk through the specific cadence and expectations during an introductory conversation.

How do I know if it’s a fit?

The best way to find out is a direct conversation with Steve. He looks for leaders who are serious about their growth, willing to be challenged, and ready to contribute as much as they take. If the fit is right, he can share what membership looks like in practice; if it is not, he will tell you that too.

Start the Conversation

The room that
changes what’s possible.

If you’re curious whether this is the right room for you, that’s enough of a reason to talk. A first conversation is exactly that. You’ll know quickly whether the room is a fit, and so will Steve. If it’s not the right time or the right group, he’ll tell you that too.

Based in Jacksonville, Florida
Organization Vistage Florida